Malpaso (which literally means “false step”) is a Chilean brand of pisco for which we created four pieces, each telling a different story: an explorer searching for treasure, a diver photographing the ocean floor, a skydiver jumping from a plane, and a brave knight preparing for battle. What unites all these stories is that their protagonists all “take a false step,” which ultimately leads to a better result than what fate had initially planned for them. This is where the campaign slogan appears, telling the public that “A wrong step might be your best step.” We created this advertisement to promote Malpaso’s new bottles, each with a specific color. We associated the blue bottle with the knight, the red one with the skydiver, the green one with the explorer, and the black one with the diver.