BANCO ESTADO SUMMER 2024

2024 / 5 pieces / 100 seconds

Inspired by the distinctive elements of summer, we developed a visual approach that combines live-action footage with 3D animation, in which the protagonists—depicted with animated duck heads—represent the bank’s customers. To achieve this integration, the footage was tracked to ensure that every movement adapted naturally to the context and to the interactions with the actors.

CREATIVE PROCESS​

Our creative process begins with the stories and the drawings that visually represent them. In these images, you can see part of the artistic development of this project.

CREDITS
CLIENT

Banco Estado

AGENCY

Punkrobot Studio